Appleyard Lees

Trade Marks

The importance of a trade mark should never be underestimated. It is an essential element of any successful brand, acting as a short-cut in customers’ minds to carry the message of who you are, what you do and how well you do it. A well chosen trade mark will ensure that your business is identified for the purpose of repeat custom or recommendations. A well maintained trade mark will ensure that it always carries this message.

We have vast experience in advising clients who supply all kind of goods and services, many of whom are household brands. We are often called on to advise clients and design agencies during brand creation so that the legal and practical considerations of what makes a good, protectable and available trade mark are woven throughout the branding process.

New trade marks and established brands alike need protection against the adoption by a competitor of a mark that is so close that customers could be confused. We regularly provide tailor-made clearance and protection strategies for large and small projects, both nationally and globally.

Our expertise also includes handling contentious matters from cease and desist letters to raising, or defending against, formal objections. With experience of domain name disputes, we are well-placed to advise on the unauthorised registration of domain names (gTLDs) incorporating trade marks and can help trade mark owners access the advantages that their registered trade marks offer when registering their own domain names. In a fast-moving marketplace, acting quickly and assuredly is imperative. Our dynamic firm has the skills and knowledge that are vital to safeguarding success in a virtual world.

We are skilled representatives before the UK and the EUIPO (the European Union Intellectual Property Offices and are adept at co-ordinating litigation before the Courts. We can confidently take the lead in negotiations and are always conscious of the clients’ objectives. If issues arise outside the UK we have a trusted network of contacts on whom we can rely to provide the required support.

We are passionate about helping businesses see real benefit from their trade marks so our services do not end on registration, nor are we contacted only in times of trouble. From brand exploitation, due diligence, portfolio reviews, renewals or just providing general trade mark advice we are committed to giving our clients the best service.

David MoyPartner

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